Final Concept Video

DNAD Crowne Plaza Concept Pitch – Choose A Better Way, With Crowne Plaza.

The brief was to make Crowne Plaza Hotels more desirable to Millennial business travellers. So I asked – what do Millennials want? What do they want to achieve?

Millennials want freedom of choice and to feel a part of something bigger than themselves. They also want to make the world a better place, yet do not want to inconvenience their lives too much or become extreme activists.

So why not combine freedom of choice and community, ease of access and convenience, and reward them for their actions?

Introducing Choose A Better Way – a concept that not only addresses Millennial engagement, but also the serious impact that conventional hotels have on the environment.

Final Concept Pitch from Victoria Rinfreschi on Vimeo.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s