Challenges

VISIBILITY

  • Instagram (own profile)
  • social media campaign
  • through app
  • YouTube
  • Own website

UX

  • Through app (booking to arrival and change)
  • confirmation email / message?
  • Through touch points in hotel

REPOSITION

  • new look and feel of communication
  • new logo
  • new voice
  • make approachable
  • new approach to environment

 

BUSINESS WITH PLEASURE

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